We all agree that the trade meets the needs of the consumer in the right place and time and a good price, and due to the remarkable development in the electronic field, we are witnessing today the emergence of what is known as Internet marketing, which took a great place in the world. So that most of the buyers and marketers prefer to do their services and promote their goods through the Internet "and" create the so-called world of marketing and electronic sales. Where there are many sites that are interested in the marketing of goods and products through the Internet and digital devices and mobile phones, which depend on the experience of marketing staff and the financial budget and the specific marketing methods followed
The concept of e-marketing:
Which is known as the use of the Internet and related digital technologies both within the political boundaries of a country or outside to achieve the objectives of marketing, which means the selection and purchase of the desired brands, which the seller displayed in different locations, but that the process of conversion Electronic cash.
E-Marketing Opportunities:
Some studies have confirmed that e-marketing is of great importance in expanding the market and increasing the market share of companies by 3-22%, due to the wide spread of this type of marketing. Customers can also get the products they want, whether local or global, regardless of their geographical location. Electronic marketing also offers an opportunity to learn about market changes
Through the interactive mechanisms of electronic marketing. And the chances that it allows interaction between the parties to the exchange process without the intervention of intermediaries. More importantly, e-marketing has opened many doors for competition among the various companies in addition to imposing strategic locations, saving time and effort for both the seller and the customer, giving jobs to the worker and contributing to the creation of jobs for people with special needs.
Advantages of e-shopping:
- Provides the opportunity for various companies to market and whatever their income.
- Can make a profit with a high ceiling.
- Legal conditions for easy selling and buying in marketing sites.
- Interaction remains constant and open at all times.
- Electronic marketing methods are considered low cost.
- Save and protect customer information that can be changed at any time.
The disadvantages of e-marketing:
Electronic marketing is a double-edged sword. It has some negative points, just as it has a lot of advantages, which we summarize as follows:
- the possibility of penetrating accounts and therefore lacks the factors of confidentiality and security.
- The marketing of some poor goods or the use of phantom names, which is known as misleading, because of the lack of government control of the laws governing the financial relations on the Internet.